Husband and wife team Eric Lauritsen and Adelaide Kuehn formed Power of Deduction in Los Angeles in the spring of 2017.  Inspired in part by organizations like the Bill and Melinda Gates Foundation and the Chan Zuckerberg Initiative (though constrained by a decidedly more modest endowment), they envisioned a company dedicated to furthering their philanthropic vision as a couple.  Unlike their inspiration, however, they wanted to do so in a way that encouraged those sharing their values to join in their efforts.